Custom Articles

You can use articles to add content to your website, to demonstrate your expertise in your industry, and for a variety of other marketing purposes.

7 Ways to Use Articles to Boost Your Business

By Stephanie Chandler

Articles are an excellent tool for boosting business online and offline. Whether you operate a service business, retail shop, wholesale service or online business, articles can give your business an edge. Here’s how:

Drive Website Traffic

Content is king, especially on the internet. The more content your site contains, the more likely the search engines will direct traffic your way. Consider the search terms your potential customers use to find you. When those terms are repeated throughout your website within articles, you naturally improve your search engine rankings and create additional opportunities for visitors to locate your site.

Create Repeat Website Visitors

By offering top-quality content on your website, your site visitors will be more likely to return. The added value of being a trusted resource for your website visitors means that they will come back for more. Keep your content fresh by updating it frequently.

Convert Visitors to Buyers

Offering quality content builds loyalty with website visitors. When you provide plenty of free resources and information, your potential customers can be converted to paying customers because they will recognize you as a valued source of information. For example, if you own a beauty salon, you could publish articles on skincare, make-up application tips, and home beauty secrets. As a result, your website visitors will be compelled to use your paid services because you offer such a unique and valuable free service.

Educate Your Customers

There is value in education, especially when it comes to sales. You can educate your customers in a non-threatening manner by offering articles related to your products and services. For example, if you own a cleaning business, you can publish an article on the dangers of chemicals in many cleaning solutions. To compliment this effort, make sure your marketing efforts highlight the fact that you use safe solutions that aren’t harmful to children or pets.

Educate Your Employees

Publishing articles either on your intranet (internal website) or through an employee newsletter or e-zine allows you to provide your employees with interesting educational materials. This is an excellent way to train your sales team, educate your staff on business policies or improve customer service.

Boost Your Marketing Materials

Recent studies reveal that advertising to consumers is most effective when you tell a story. Instead of turning out the same old tired sales copy, instead use brief articles to tell a story.

Newsletters and E-zines

One of the most effective and affordable marketing tools is a newsletter. Whether you send a print or online version, a newsletter allows you to get your business name in front of your customer on a regular basis. Articles provide interest and value to your publication, giving recipients a reason to read each edition.

About the Author:

Stephanie Chandler is a small business expert and the author of FROM ENTREPRENEUR TO INFOPRENEUR: MAKE MONEY WITH BOOKS, E-BOOKS AND INFORMATION PRODUCTS. She is the founder of www.BusinessInfoGuide.com, a directory of resources for entrepreneurs and www.ProPublishingServices.com, a custom writing business specializing in electronic newsletters, information marketing, and sales copy for websites and brochures.

*This article can be reprinted provided the author resource box is included.

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