Industry Data

Statistics:

Vertical Response conducted an extensive survey in 2006 that analyzed email marketing trends by industry. The report concluded that organizations that cater to enthusiasts, such as art galleries, wineries, life coaches, fitness centers and religious organizations experienced the best results with email marketing.

Smaller businesses with retail locations that foster a rapport with customers also experienced better response rates.

See the entire report from Vertical Response.

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In the US, 88% of adult Internet users have personal email accounts. eMarketer estimates that 147 million people across the country use email almost every day.

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Studies show that email marketing has the highest return on investment (ROI):

·         Email ROI vs. $1 dollar spent: $51.45

·         Print Catalogs: $7.20

·         Non-email Internet Marketing: $21.08

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In a study that asked respondents what their most important advertising tactics would be for 2007, the results revealed the following:

Email Marketing: 83.2%

Search Marketing: 61.7%

Display Ads: 36.2%

Traditional Direct Marketing: 27.7%

In addition, 55.3% of respondents said they planned to use email mainly because of its ability to drive incremental revenue.

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In a survey conducted prior to the holiday season 2006, 300+ retailers reported their plans to ramp up holiday sales. Retailers reported that to build customer relationships, they planned to:

·         Send regular emails: 80%

·         Use a database of customer information/demographics: 54%

·         Offer VIPs special deals such as free shipping: 44%

·         VIP special events: 40%

·         Frequent shopper programs: 38%

·         Develop targeted programs: 28%

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Most influential aspect of marketing email:

·         Discounts or money off: 27%

·         General interest in product: 24%

·         Prize draw: 20%

·         Brand familiarity: 20%

·         Attractive images: 5%

·         Humor: 4%

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Email conversion rates for e-retailers:

(Source: emaillabs.com)

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