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Pro Publishing
Services
11230 Gold Express Dr.
Suite 310-413
Gold River, CA 95670
*Located near Sacramento, California and serving clients across the United
States!
Click Here to Contact Us Via E-mail
916-214-0708
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Information Marketing
In a nutshell, information
marketing is the act of using information to educate your prospects
and clients about your business.
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Discover the Power of Information
Marketing
Sharing information with your
customers and prospects is a powerful marketing strategy with
numerous benefits. Perhaps most exciting, you will stand out against
your competition by providing something unique and different for
your clients. Information can be delivered in a variety of formats:
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Web content |
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Articles |
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E-books |
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Special Reports |
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Books |
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Teleseminars |
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Workbooks |
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Workshops and Classes |
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Booklets |
We
Practice What We Preach
At Pro Publishing Services, we use
information marketing to demonstrate our abilities. For example, we
publish a booklet called "30 Ways to Tune-Up Your Web Site and
Increase Traffic." We hand this booklet out at trade shows and send
them to prospects. Many of our clients have come to us as a result
of reading our booklet.
We also believe in sharing plenty of information
with our prospects and clients and do so by hosting a content-rich
website, providing informational articles, and publishing our own
electronic newsletter. This strategy allows us to shorten sales
cycles and position our business as the premiere provider of
marketing-related content.
Methods for
Marketing with Information
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Providing educational articles
and materials on your Web site gives visitors a reason to return
to your site again and again. |
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A special report is an
excellent incentive to get people to sign up for your electronic
newsletter. |
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Writing a book, workbook or
e-book about a topic related to your industry builds your
credibility as an expert in your field. |
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Workshops, classes and
teleseminars can reach a lot of people very quickly. This is a
tremendous opportunity to teach the audience and give them
confidence in you as a trusted supplier. |
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Booklets can be compiled with
short tips or a list of resources. These make excellent
hand-outs for trade shows or customer meetings. They can also be
sent via direct mail. Put enough useful information in here and
the recipient may keep it handy for years to come. |
Still not sure if information marketing can work for
you?
Here are some examples:
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A home
cleaning business could create a booklet called “25 Ways to
Reduce Allergens in Your Home” that provides information on how
to remove dust, pet dander and other allergy triggers. |
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An
accountant could send clients an e-book called “The Ultimate Tax
Planner” with instructions and checklists that clients use to
gather up the required paperwork for filing annual taxes. Not
only would clients appreciate this information, but it would
save countless hours in phone calls and meeting time since
clients will be more prepared for their tax filing meeting. In
addition, sending the information in electronic format will save
hundreds on the costs of printing and shipping similar
information. |
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A personal
trainer could create a workbook called “30 Days to Better
Health” that includes diet and fitness tips along with a journal
component that allows clients to track their progress. |
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A mortgage
company could give away a report called “10 Ways to Leverage
Your Home Equity” as an incentive for site visitors to sign up
for the e-newsletter. |
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A law firm
could add articles and content to its Web site with information
on how to file a claim, consumer rights, the statute of
limitations, and actual success stories of cases won. |
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A business
consultant could create a workbook called “Take Your Business to
the Next Level” and include strategies and processes for
improving business practices. It might also include some
worksheets where clients outline their goals or follow a process
to identify weaknesses in their business. |
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A day spa
could create a booklet called “How to Get the Salon Look at
Home” that offers skincare tips and upkeep information for new
hair styles. These are a great reminder for clients to return to
the spa that goes the extra mile by providing tools like this
for its clients. |
Together We Can
Build Your Information Marketing Strategy!
Whether you want to
offer a downloadable special report on your website or you would
like to develop a complete workbook, booklet or other information
product, Pro Publishing Services has the knowledge and experience to
help. Since we take a consultative approach when meeting with our
clients, we will offer suggestions for developing an information
marketing strategy that appeals to your target customers, is
cost-effective, and ultimately improves your business.
Contact
Us Today! 916-214-0708 |
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